Skip to content

Where engagements start

DormantDatabaseReactivation.

Re-engaging the aged contacts already sitting in a client's records, because it proves value on data the client already owns. Email first; calls and texts only where consent supports them and Do Not Call lists are cleared.

The reasoning

Aged contacts are the cheapest pipeline a firm owns.

The cost of acquiring these contacts has already been paid. They know the firm, or once asked to hear from it. Nobody has had time to reach them. A short, careful pass proves value on data the client already owns. The data is already paid for.

How a pass runs

Four plain steps.

A sample list of 2,400 aged contacts, one pass. Sample figures, illustrative only.

  1. 1,860Consent confirmed

    Step 1

    Check consent

    Every contact's consent basis is confirmed before anything is sent.

  2. 4Segments

    Step 2

    Segment the list

    Contacts are grouped by relationship and age, so each group hears something relevant.

  3. 1,860Emails sent

    Step 3

    Email first, one message, one ask

    Each message makes a single request that is easy to answer.

  4. 74Replies routed

    Step 4

    Route replies to a named owner

    Every reply reaches one person with the full history attached, ready to book.

Sample  Results depend on the list. We estimate from your records, and we never promise an outcome.

What it typically surfaces

Conversations that were already there.

  • Past clients ready to talk again

  • Contacts whose circumstances have changed since the last conversation

  • Records that are out of date and need cleaning

  • Opt-outs and bad addresses, recorded properly for the first time

Consent rules

Email goes first. Before any call, text or AI voice campaign launches, the client is the sender of record and confirms the consent basis for each contact.

  1. Numbers checked against the National and applicable state Do Not Call lists
  2. Text messaging registered in the client's name
  3. Opt-outs honored across every channel
  4. AI voice agents identify the business and disclose AI where required

Start here

Start with the listyou already own.

A first pass proves value on records the firm has already paid for.

No pricing before we hear the scope. A partner replies the same business day.

Prefer to read first? Get the guide