Real estate
Industry 01 of 08
Residential brokerages: Every portal lead answered, every past client remembered.
Leads scattered across agents' phones and inboxes, and past clients who never hear from the brokerage again. Handll puts every relationship on one record and keeps it moving.
Where the hours go
Three places the work piles up.
01Leads that wait
Portal and website leads sit overnight while agents are with clients.
Queue: leads that waitSample h11h
oldest portal lead still waiting
- Portal lead, 3 bed on Alder StListing portal, 9:12 pm11h waiting
- Website form, first-time buyerAsked about pre-approval8h waiting
- Open house sign-ins, SaturdaySix names on paper2 days
02Scattered records
Each agent keeps their own list, so the brokerage cannot see its own pipeline.
Queue: scattered recordsSample 5
agent lists, no shared pipeline
- Buyer, R. OkaforSaved in two agents' phones2 copies
- Seller lead, Maple CourtSpreadsheet on a laptopUnseen
- Showing feedback, Flat 3BText thread onlyLost
03Past clients gone quiet
Closed clients rarely hear from the brokerage again, so referrals and repeat deals go elsewhere.
Queue: past clients gone quietSample 212
past clients with no touch in a year
- Closed 2023, the LinsLast contact at closing26 months
- Closed 2022, D. FerreiraMoving up? Nobody asked34 months
- Referral from a past buyerForwarded emailUnlogged
What we build
What we build for residential brokerages.
Each system is engineered to your process, then tested, human-reviewed and signed off before it ships.
01
Service 01
Custom CRM & Workflow Systems
One record of every lead, showing and signature, shared across the team.
- Pipelines and stages that match the real process
- One record of every contact, message and task
- Integration with an existing CRM, agency management or loan origination system
02
Service 02
Outreach & Lead Generation Automation
Replies to new portal and website leads on a defined cadence, with every touch logged.
- Email-first sequences with every touch on the record
- Messages segmented and personalized by sub-vertical
- Replies routed to a named owner
03
Service 03
Data Interpretation & Enrichment
Dormant Database Reactivation for past clients, email first and consent aware.
- Calls and emails turned into structured notes
- Missing details filled from approved sources
- Viable deals flagged through Opportunity Surfacing
Before and after
The same week, handled.
6/6
- 01 Leads that waitPortal lead, 3 bed on Alder StListing portal, 9:12 pm11h waiting
- 01 Leads that waitWebsite form, first-time buyerAsked about pre-approval8h waiting
- 02 Scattered recordsBuyer, R. OkaforSaved in two agents' phones2 copies
- 02 Scattered recordsSeller lead, Maple CourtSpreadsheet on a laptopUnseen
- 03 Past clients gone quietClosed 2023, the LinsLast contact at closing26 months
- 03 Past clients gone quietClosed 2022, D. FerreiraMoving up? Nobody asked34 months
- 01 Leads that waitPortal lead, 3 bed on Alder StListing portal, 9:12 pmReplied in 0:41
- 01 Leads that waitWebsite form, first-time buyerAsked about pre-approvalCall booked
- 02 Scattered recordsBuyer, R. OkaforSaved in two agents' phonesOne record
- 02 Scattered recordsSeller lead, Maple CourtSpreadsheet on a laptopIn the pipeline
- 03 Past clients gone quietClosed 2023, the LinsLast contact at closingCheck-in sent
- 03 Past clients gone quietClosed 2022, D. FerreiraMoving up? Nobody askedCheck-in sent
Compliance
How compliance is handled.
Outreach respects consent and Do Not Call status, and Fair Housing obligations stay with the brokerage's licensed people.
Trust, compliance and security- Sell client dataNever
- Use client data to train third-party modelsNever
- Send email first, calls and texts only with consentAlways
- Numbers checked against the National and applicable state Do Not Call listsAlways
- Opt-outs honored across every channelAlways
Handll systems support, and never replace, licensed client personnel. Handll does not provide insurance advice, bind coverage, take mortgage loan applications, or negotiate loan terms, and its fees are never contingent on or calculated from commissions or loan closings.
Start here
Start with where the hours go.
Your agents shouldn't spend Sunday night chasing portal leads. We'll find where the hours go, then build the fix.
No pricing before we hear the scope. A partner replies the same business day.
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