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Real estate

Industry 02 of 08

Commercial brokerages: Long deal cycles, kept on one record of truth.

Long deal cycles and dense relationships tracked in spreadsheets. Handll gives the team one record of every owner, tenant and deal, and surfaces the ones ready to move.

Where the hours go

Three places the work piles up.

  1. 01Spreadsheet pipelines

    Deals and relationships live in personal spreadsheets that nobody else can trust.

    Queue: spreadsheet pipelinesSample

    7

    versions of the pipeline spreadsheet

    • pipeline_final_v7.xlsxEmailed on Tuesday7 versions
    • Retail deal, 140 Harbor RdStage known to one brokerUnknown
    • Tenant rep, 12,000 sq ftBroker's notebookPrivate
  2. 02Years between touches

    Owners and tenants go quiet for years, and the next deal goes to whoever called last.

    Queue: years between touchesSample

    yrs4yrs

    since the last call to this owner

    • Owner, Eastgate industrialLast call in 20214 years
    • Tenant, Suite 400Lease signed in 20205 years
    • Investor, two retail padsMet once at a conference3 years
  3. 03Buried signals

    Lease expirations and ownership changes sit inside records nobody is reading.

    Queue: buried signalsSample

    18

    leases expiring in the next 12 months

    • Lease expiry, Suite 210Ends in 9 monthsUnread
    • Ownership change, 88 Mill StDeed recorded last weekMissed
    • Lease expiry, Unit BEnds in 11 monthsUnread

What we build

What we build for commercial brokerages.

Each system is engineered to your process, then tested, human-reviewed and signed off before it ships.

  1. 01

    Service 01

    Custom CRM & Workflow Systems

    A pipeline built around the brokerage's own deal stages and hand-offs.

    • Pipelines and stages that match the real process
    • One record of every contact, message and task
    • Integration with an existing CRM, agency management or loan origination system
  2. 02

    Service 03

    Data Interpretation & Enrichment

    Opportunity Surfacing flags lease events and ownership changes in time to act.

    • Calls and emails turned into structured notes
    • Missing details filled from approved sources
    • Viable deals flagged through Opportunity Surfacing
  3. 03

    Service 04

    Data Procurement & Management

    Owner and property data sourced, cleaned and kept current.

    • Sources recommended for the use case
    • Cleaning, de-duplication and import
    • Ongoing hygiene so records stay current

Before and after

The same week, handled.

6/6

items handled
Before: waiting on someoneSample
  • 01 Spreadsheet pipelinespipeline_final_v7.xlsxEmailed on Tuesday7 versions
  • 01 Spreadsheet pipelinesRetail deal, 140 Harbor RdStage known to one brokerUnknown
  • 02 Years between touchesOwner, Eastgate industrialLast call in 20214 years
  • 02 Years between touchesTenant, Suite 400Lease signed in 20205 years
  • 03 Buried signalsLease expiry, Suite 210Ends in 9 monthsUnread
  • 03 Buried signalsOwnership change, 88 Mill StDeed recorded last weekMissed
After: handled by the system, owned by a personSample
  • 01 Spreadsheet pipelinespipeline_final_v7.xlsxEmailed on TuesdayOne pipeline
  • 01 Spreadsheet pipelinesRetail deal, 140 Harbor RdStage known to one brokerLOI stage
  • 02 Years between touchesOwner, Eastgate industrialLast call in 2021Touch scheduled
  • 02 Years between touchesTenant, Suite 400Lease signed in 2020Check-in drafted
  • 03 Buried signalsLease expiry, Suite 210Ends in 9 monthsFlagged
  • 03 Buried signalsOwnership change, 88 Mill StDeed recorded last weekFlagged

Compliance

How compliance is handled.

Data is client-owned, sourced only from approved sources, and never sold.

Trust, compliance and security
  • Sell client dataNever
  • Use client data to train third-party modelsNever
  • Send email first, calls and texts only with consentAlways
  • Numbers checked against the National and applicable state Do Not Call listsAlways
  • Opt-outs honored across every channelAlways

Handll systems support, and never replace, licensed client personnel. Handll does not provide insurance advice, bind coverage, take mortgage loan applications, or negotiate loan terms, and its fees are never contingent on or calculated from commissions or loan closings.

Start here

Start with where the hours go.

A five-year relationship should not depend on one broker's memory. We put it on the record and keep it current.

No pricing before we hear the scope. A partner replies the same business day.

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